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Sunday, June 15, 2025

Let’s Pretend We Didn’t See It Coming...Again

In the shadow of soaring tuition, crumbling public trust in higher education, and rising economic precarity, there lies a deeper and more structural crisis that rarely garners full public scrutiny: the massive and interconnected towers of global debt, financial speculation, and inflated asset prices. These are not just accounting numbers or Wall Street abstractions. They define the future economic prospects of students, working families, and institutions alike.

The Student Debt Crisis: A Generation in Chains

The U.S. student loan burden exceeds $1.7 trillion, with over 43 million borrowers caught in a slow-motion crisis. What was once framed as an “investment in the future” now shackles millions with little promise of upward mobility. Borrowers who never completed their degrees, disproportionately women and people of color, face default and damaged credit for pursuing what society told them was the American Dream.

Structural reform remains elusive. Meanwhile, for-profit and online colleges—backed by venture capital and private equity—have turned education into a high-yield debt machine, targeting vulnerable populations with aggressive marketing and poor outcomes.

Corporate Debt: Risk Hidden in Plain Sight

Less visible but equally dangerous is the mountain of corporate debt, especially in the United States. Nonfinancial corporate liabilities stood at $13.7 trillion by the end of 2024, with nearly $11.2 trillion in bonds alone. Globally, corporate bond markets exceed $35 trillion, fueled by cheap borrowing in the 2010s.

Now, with interest rates higher and consumer demand uneven, the refinancing of this debt poses real risk. The so-called “zombie corporations”—firms that can barely cover interest payments—continue to proliferate. Many of these companies exist not to innovate or produce value, but to service debt and enrich shareholders and executives through buybacks and dividends. If the cost of borrowing rises further or economic conditions deteriorate, defaults could ripple across the economy.

Real Estate: The Price of Shelter Becomes a Crisis

Add to this the relentless surge in real estate prices, and the picture grows even more distorted. Over the last decade, home prices have outpaced income growth in most U.S. cities. The median home price now hovers near $420,000, with affordability reaching historic lows for younger buyers and renters.

Much like student loans, housing has been sold as a path to security—yet that security has become increasingly speculative. Real estate, once tied to the fundamentals of shelter and location, is now driven by institutional investors, foreign capital, and short-term rental platforms. As interest rates rise, many homeowners are “locked in” by low mortgage rates, further tightening supply and inflating prices.

Meanwhile, rent burdens grow heavier, particularly for younger Americans already saddled with student debt. The dream of homeownership is becoming a fantasy for a generation priced out by financialization, debt servitude, and institutional hoarding of housing stock.

Derivatives: A Colossal Casino with Limited Visibility

Above and beyond tangible debt instruments, the global financial system is entangled in a derivatives market with a notional value of more than $700 trillion. While the actual at-risk value (gross market value) is closer to $12 to $15 trillion, this market remains opaque, concentrated in the hands of a few major banks and financial institutions.

Derivatives tied to interest rates, currencies, and credit risk can provide stability—or amplify chaos. Despite regulatory reforms after the 2008 financial crisis, significant exposure still exists outside the purview of public accountability. The collapse of one key counterparty or the mispricing of a large position could trigger a systemic event, especially in an economy already weighed down by interconnected liabilities.

Cryptocurrency Speculation: Financial Innovation or Digital Tulipmania?

Add to this volatile mix the rise and decline (and rise again) of speculative cryptocurrencies, which at their 2021 peak reached a market capitalization of over $3 trillion, before crashing and partially rebounding. While blockchain technology may hold potential, the crypto economy—driven by memes, manipulation, and venture-funded hype—has largely functioned as an unregulated financial casino.

Retail investors, including young people and students, were encouraged by social media and celebrity endorsements to "HODL" assets like Bitcoin, Ethereum, and countless “altcoins.” Many suffered significant losses, with little to no recourse. Yet crypto continues to draw institutional interest and remains deeply entwined with tech capital and libertarian ideology—especially among Silicon Valley’s elite.

A System Built on Fragility

Taken together, these layers of financial risk—student debt, corporate borrowing, real estate bubbles, derivatives, and speculative crypto markets—form a fragile scaffold upon which the broader economy, including the higher education system, rests. When one pillar shakes, the others reverberate.

In this climate, universities are not just victims—they are participants. Many rely on debt financing, engage in financial derivatives, invest endowments in risky markets, and partner with speculative online education companies backed by venture capital. Meanwhile, they continue to promote a narrative of educational ROI (return on investment) that looks increasingly outdated and unethical in light of the risks young people are forced to assume.

What Comes Next?

As global financial risks mount and faith in higher education erodes, the U.S. faces a critical juncture. Will it address these underlying structural instabilities, or continue down a path of compounding debt and speculation?

Without systemic reform—in education, housing, finance, and economic policy—students and workers will remain trapped in an exploitative cycle, and the broader economy will lurch from one crisis to the next. It's time to stop pretending these risks are isolated. They are interwoven. And they are unsustainable.


The Higher Education Inquirer will continue to investigate these intersections of finance, education, and inequality in the months ahead.

Saturday, May 31, 2025

We (still) can't be neutral.

The Higher Education Inquirer cannot be neutral, not in times like these. These times, 2025 and beyond, demand that working-class folks, including journalists, expose the truth as we perceive it, just as other media outlets present the truth through the lens of those in power: the neoliberal elites and the Trumpian elites. We cannot pretend we do not see the climate chaos ahead or the next man-made economic crisis. And we cannot believe we are as important or as courageous as the muckrakers of the 20th century, women and men like Ida B. Wells, Ida Tarbell, and Upton Sinclair. But we do hope we have made a difference, ever so slight.  We believe our readers can do the same. #NoKings


Sunday, August 24, 2025

We Are Students First

At the Higher Education Inquirer, we don’t chase prestige. We don’t cater to elite donors, corporate sponsors, or political kingmakers. We don’t worship at the altar of endowments, football stadiums, or shiny branding campaigns. Our compass is set firmly toward truth, justice, and equity—guided by one unwavering principle: we are students first.

We are students of systems—unraveling the machinery of higher education that too often works against the very people it claims to serve. We study the credential mills, the loan sharks in nonprofit clothing, the unaccountable university bureaucracies, and the hollow promises of prosperity dangled before vulnerable populations. We investigate how institutions extract billions from working-class families while underpaying adjuncts and laying off staff. And we do it without fear or favor.

But we are also students in the human sense. We learn from whistleblowers, from former for-profit enrollees drowning in debt, from adjuncts scraping by without healthcare, and from young people who’ve had to abandon their dreams because the system was never built for them in the first place. We seek out the voices that elite media too often ignore—because those voices contain the lessons worth learning.

Unlike many outlets that write about students as case studies or marketing tools, we stand with them. We ask: Who gets excluded from access and opportunity? Who profits from their debt? Who benefits when college becomes more about brand than learning, more about sorting than liberating?

When we say we are students first, we mean we are always learning—about how inequality is produced and reproduced through policy, through finance, and through institutional neglect. We mean we are always listening—especially to those who’ve been burned by the system. And we mean we are always questioning—especially the orthodoxy that says “college equals success,” no matter the cost.

Being students first also means accountability. To ourselves, and to those we cover. We don’t pretend to have all the answers. We don't hide behind false neutrality. But we do our homework. We cite our sources. We follow the money. And we take sides—on the side of debtors, exploited workers, and the people pushed to the margins.

So when others ask where we stand in the crumbling landscape of higher education, our answer is simple:


At HEI, we are students first. And we stand with those the system has left behind.

Tuesday, February 20, 2024

Capital One-Discover Merger: Another Blow to the Educated Underclass

Capital One and Discover Financial Services have publicly announced plans to merge. The deal worth a reported $35B would give this new entity greater power, competing (or colluding) on a higher level with JP Morgan Chase, Visa, and Mastercard.  

For working people who know anything about finance and debt, and have debt themselves, this should be frightening. Together, both banks hold about 400 million credit cards.  

Capital One and Discover are both banks and high-interest credit card lenders. That means they are issued cheap money from the US Federal Reserve and lend it to naive and desperate consumers. 

Discover student loans are used by college students who have used up their Pell Grants and federal loans and are working (and borrowing) to graduate or extend their education. The interest rates can exceed 12 percent.  

Nelnet is the student loan servicer for Discover private student loans, but their $10.4 Billion portfolio is for sale.

Discover also bundles student loans and sells them as securities, student loan asset-backed securities or SLABS. Institutional investors, like retirement and investment funds, buy the debt up as stable investments.  

Capital One does not have student loans, but college students use credit cards from both of these companies to make their way through school, paying the price later. 

While there may be regulatory challenges for the Capital One-Discover deal, it's not likely that the merger, or any other financial consolidation, will be prevented--no matter how onerous it is to consumers.  

Related links:

"Let's all pretend we couldn't see it coming" (The US Working-Class Depression)

One Fascism or Two?: The Reemergence of "Fascism(s)" in US Higher Education

The Student Loan Mess Updated: Debt as a Form of Social Control and Political Action

SLABS: The Soylent Green of US Higher Education

Friday, October 4, 2019

2U Expands College Meltdown to Elite Universities

Related article: Education is a Racket

Related Article: Observations of the College Meltdown in Real Time

Related Article: Many People Saw The Crash Of A Billion Dollar EdTech Company Coming (Derek Newton, Forbes)

Related Article: TCF Analysis of 70+ University-OPM Contracts Reveals Increasing Risks to Students, Public Education

Related Article: How They (Online Graduate Programs) Get You (Katerina Manoff, The Atlantic)

Once restricted to for-profit colleges and community colleges, the College Meltdown has advanced to elite colleges like Harvard and Cal Berkeley. These schools have enormous firewalls (e.g. large endowments, strong alumni associations, and powerful donors), but that does not shield them from skepticism about overpriced online graduate degrees and certificates. Adam Looney at Brookings has already outed USC about their outrageously priced MSW program, but that's just one example. The collapse of 2U, the online program manager (OPM) for several elite colleges, exposes this subprime elite degree mess even more.

With 2U, we are not talking about subprime colleges like University of Phoenix or Purdue University Global, but prestigious schools like American University, Baylor University, George Washington University, Harvard University, Pepperdine University, Rice University, Syracuse University, University of California, Berkeley, University of North Carolina, University of Southern California, and Washington University.



"Steer clear for your own sanity"

Admissions Counselors at 2U perform work much closer to fraud telemarketing than "counseling." The volume bleeds the human element out of every phone call because you will constantly be striving to hit metrics and enrollment goals.

3) 2U programs are godawful expensive. For many programs, 2U also has multiple offerings for the same discipline, so ACs working for the more expensive option are often out of luck if a student is admitted to a cheaper competing program. Kinda hard to convince someone to take out 40k more in loans than they have to. You will be tacitly encouraged to manipulate students into taking on more debt just to meet your goal. They want you to do everything just shy of outright lying. Admissions is a breeding ground for exaggerated claims, half-truths, and lies by omission. In short, you will be kicking water uphill every day in this role, trying to meet laughably unrealistic targets made by leadership.

That's not even to touch on the sham "Core Values" 2U shoves down your throat. They literally have these values in neon tube lights on the walls in HQ. Now, of course every company has their own brand of BS, but 2U is insane about theirs. It is cult-like. People use the phrase “drink the Kool-Aid” unironically. Maybe it’s just me, but using the language of a mass s–c-de in a positive sense...doesn’t exactly sit right. Anyway, here are my thoughts on the core values.

1) ”Cherish every opportunity"–so long as you make 75 calls every day, annoying the heck out of people who just wanted a brochure about the program! Also, if someone has a low GPA or GRE scores and cannot help you meet your goal, that is not an opportunity, so don’t cherish it. This would be an accurate value if it said, "Cherish every opportunity that can make the company money. Forget everything else."

2) ”Be candid, honest, and open" —Honestly, for this one I might as well just post the prĂ©cis of the pending lawsuit against this company: “[2U] throughout the Class Period made false and/or misleading statements and/or failed to disclose that: (1) the Company faced increasing competition in online education and particularly regarding graduate programs; (2) the Company faced certain program-specific issues that negatively impacted its performance; (3) as a result, the Company’s business model was not sustainable; (4) the Company would slow its program launches; and (5) as a result, 2U’s public statements were materially false and misleading at all relevant times. When the true details entered the market, the lawsuit claims that investors suffered damages.”

2U also doesn’t want you being “candid honest and open” with the students. Generally speaking, none of these students even know 2U exists, let alone that it gets a large chunk of their tuition money. You are lying by omission on every phone call, every time you send an email from your university email address. Students assume you are directly tied to the actual campus of the program you represent, because 2U spoofs the phone numbers, so every AC calling from say, Maryland, has an area code local to the school they are representing. Here's another hilarious thing: in September 2019, after mass firing 67 tenured employees and, again GETTING SUED BY ITS INVESTORS, 2U put out a "Framework for Transparency," which asserts, "2U has always publicly listed the degree and non-degree offerings we power," which, while technically true, is exactly the sort of PR/optics sophistry you should expect from this company. Yes, they list their university partners on their website. But at no point in an AC's correspondence with a prospective student is the name 2U ever brought up. Students would have to already know what an OPM is, and what 2U is for this "transparency" to actually do anything. As it stands, this Framework for Transparency looks to me like just another PR maneuver designed to give 2U rhetorical wiggle room to claim they’re being forthcoming while actually being the opposite.

3) ”Give a Damn!” – but not about all those poor schmucks with low GPAs who can't help you meet your goal.

4) “Relationships matter!” - remember where I said above they mass fired 67 employees one day? Yeah, they gave these people no notice– people who had been with the company for years, had helped build the business, and had bought into all of 2U's pompous, self-aggrandizing rhetoric about how they are "changing the world!" True believers, hard workers, in other words, fired en masse with no notice. These unfortunate individuals were literally called into an auditorium, let go, and informed “You’re welcome to work for the rest of the day if you want!”

5) “Don’t let the skeptic win!” — by which they mean don’t question anything or think for yourself, peon! Drink the Kool-Aid! DRINK IT I SAID! SHUT UP AND DRINK IT!!! HAVE YOU MADE YOUR DIALS FOR THE DAY YET?!

6) “Be bold and fearless” — I guess it was pretty bold and fearless to abruptly and callously fire a significant chunk of their loyal workforce, so kudos to 2U on this one. And it was pretty brazen to lie to their investors too. So, all right, I've give them this one.

7) “Make service your mission” — in other words, do good volunteer work and take pictures wearing 2U swag so we can take credit and get those sweet sweet PR social justice brownie points. 2U spends a lot of money promoting itself, getting named as a Great Workplace in magazines, maintaining this veneer that they are an ethical, socially conscious organization, when in reality, like most other companies, business is the first priority. Ethics and social consciousness are a very, VERY distant second. Actually, probably more like a very distant tenth or eleventh. This wouldn't even be annoying if they were just honest about it. I get it. A company exists and makes decisions solely to grow its business. So why does 2U seem to demand that its employees pretend otherwise?

8) “Have fun!” – you know the phrase “bread and circuses?” It means to generate public approval, not by excellence in public service or public policy but by diversion, distraction, or by satisfying the most immediate or base requirements of a populace— by offering a palliative: for example, food (bread) or entertainment (circuses). Thanks Wikipedia. Yeah, that is 2U’s main operating strategy. They do all these extravagant events, e.g. random dance parties in HQ, renting out Six Flags for Halloween, or flying everyone to some destination once a year for company meeting. Superficially these are nice, until you remember that these events are bonkers expensive, and that 2U will then lay off 67 people at a moment’s notice due to monetary concerns. I feel reasonably safe in saying those employees would rather have kept their jobs than gotten to see Flo-Rida live in concert. Moreover, the events, particularly company meeting, are basically thinly veiled attempts at brainwashing, stoking the CEO's messiah complex. They give a lot of ra-ra, gosh-aren’t-we-awesome speeches and make you stand in an auditorium chanting company slogans (again, DRINK THE KOOL-AID, SERF). They get great performers and speakers—Michelle Obama in 2018, for example—who lend specious legitimacy to 2U’s alleged mission and values, but are probably told nothing about the company beyond its claims of being "an innovative tech start up increasing accessibility in higher ed."

9) “Strive for excellence!” — in other words, light yourself on fire daily to keep the higher-ups warm. Break your back to carry the company.

In short, this company is an object lesson in disingenuous corporate doublespeak, bad faith business practices, and dogmatic, cultish conformity. Their core values are a bad joke, and if you are an independent thinker at all, you will not like it here. Also, for the record, I was not fired. I left of my own accord before all the firings and lawsuits started. This is not some disgruntled, terminated ex-employee sounding off. This is just an honest appraisal of how 2U does business from my perspective. Work here at your own peril.

Thursday, June 29, 2023

A People's History of Higher Education in the US

[Editor's Note: What we saw today at the US Supreme Court--with the end of affirmative action in college enrollment--is horrible but not shocking.  The History of Higher Education in the US over the last four centuries is worse than horrible--from a People's perspective. In many cases it has been horrifying. Some of it has been documented.  Much of it has not. No one has documented the full-length of the terrain, the voyage that got us here, or to what may lie ahead. Looking in the mirror, and at the injustice, what do you see?]  

A People's History of US Higher Education is sorely needed, not as a purely academic work to gather dust on shelves, or as internet click bait, but as a way to assess how our nation moves forward as a democracy--or as something less. To make history, it's helpful to know (real) history: the history of working-class (and middle-class) struggles. 

The college and university industry faces enormous challenges in the coming years, and an elitist perspective that is taught in higher education perpetuates this societal mess: one of monumental (and widely acceptable) selfishness and greed, increasing inequality (see graph below) and reduced social mobility, decreasing life expectancy, lack of transparency and accountability followed by trillions in government bailouts to the rich, and profound environmental destruction. 

A Sketch of the Current Terrain

At the front end of the higher ed pipeline, the US is not producing enough domestic students with the resources or skills to succeed in college and beyond. Much of this is related to "savage inequalities" in the K-12 system (and throughout society) that have never been remedied. And in 2026 we expect an enrollment cliff to occur, a ripple effect of the 2008 Great Recession.

Community colleges and second-tier state universities--once considered the backbone of increasing democracy and social mobility, have faced declining revenues, lower enrollment, and public defunding for more than a decade.   

Adjuncts have become the "new faculty majority"--a trend moving that way for several decades--with little resistance.  Labor has had a few recent victories at elite schools, but it remains to be seen how strong this movement will become and whether it will spread to lower rung institutions.

Drug and alcohol abuse, sexual coercion and assault, bullying, and other forms of violence and brutality are long-standing parts of the US higher ed landscape that have not been fully dealt with.

Millions of folks are learning exclusively online. Subprime robocolleges (like the University of Phoenix, Purdue University Global, and University of Arizona Global Campus) and Online Program Managers (OPMs) have replaced traditional universities with little information about their value or effectiveness.  Those schools flood the internet with targeted ads.  

White supremacy and anti-intellectualism have regained popularity, with the higher education policies of Ron DeSantis in Florida, Greg Abbott in Texas, and Sarah Huckabee-Sanders in Arkansas. The Supreme Court has also spoken recently--ending affirmative action for people of color. Legacies and other meritless preferences for the more rich and powerful remain.   

Mergers, acquisitions, and campus closings are commonplace as schools compete for a smaller number of students and an even smaller number that can pay the full amount for tuition, room and board, fees, and living expenses. 

Elite universities are financial and industrial centers, scooping up (and stealing) land, investing billions overseas and paying few taxes, and hiring foreign workers instead of Americans.  

At the end of the pipeline, US higher education may be educating the world's elites, but higher ed and the larger society are not producing enough skilled workers/good jobs for Americans. There is a growing educated underclass, people who are working but are not working in areas that they had hoped for. There are many bullsh*t jobs out there. And many gig jobs with no benefits. And there are jobs that require long hours and difficult conditions, forcing people to choose between the personal and professional. Some folks are doubling down for career advancement, borrowing (sometimes unwisely) for graduate school. 

Student loan debt makes college graduates captive to the corporations who are willing to hire them--and subject to dismissal whenever they are no longer helping them make a profit. Even at non-profits this is the case. Crushing debt results in people who decide (logically) not to marry, not to have children--at the expense of being labeled as criminals and deviants. The Republican Supreme Court will soon weigh in on the subject and likely determine that debt relief would not be fair to others--presumably the wealthy and powerful that the Justices represent.  

Let's be clear.  Higher education in the United States has always reflected and reinforced a larger (sick) society and its ills. Its beginnings and much of its history are deeply rooted in white supremacy, patriarchy, and classism-- through land theft, genocide, worker oppression, and exclusion. 

There have been many excellent critical accounts of higher education over the last century, from Upton Sinclair's The Goosestep (1923) to Craig Steven Wilder's Ebony and Ivy (2013) to Gary Roth's The Educated Underclass (2019).  Recent books have also examined elite universities, state universities, and for-profit colleges and their predatory practices. But few if any assess the dark landscape from start to finish. 

A Sketch of Where the US Has Been

In the 1600s and 1700s, elite eastern schools like Harvard, Yale, Princeton, Brown, and Georgetown were constructed on stolen land. The leaders of the exclusive white male schools held people captive in order to keep the schools running. All the students were white men or people who had to assimilate into the world of white supremacy. The schools also taught religious ideologies to rationalize their crimes against humanity.  What was it like for an indigenous person, an enslaved person, or a servant at one of these schools? How brutal was college life in those times?  

Government intervention was essential to increasing opportunity. After the Civil War, Historically Black Colleges and Universities enabled some African Americans to get a higher education. State universities and teacher's colleges also emerged with the promise of educating and empowering more citizens. And even then, land for state universities came from land theft of indigenous nations. Financial and industrial robber barons (men who stole wholesale from workers and their families), subsidized and controlled elite higher private higher education. These men included Leland Stanford, John D. Rockefeller, and Andrew Carnegie.  

Government funding through the post-World War II GI Bill increased enrollment (but disproportionate opportunity for white men) during the late 1940s and 1950s. The 1960s reflected a time of rebellion, greater access, and a movement toward equality. The Black Panthers, for example, challenged white supremacy at Merritt College and San Francisco State. But those days seem to be from a bygone era--a moment of opportunity lost. We do have some accounts of students and teachers, but is there one place we can find what life was like in junior colleges and lesser known state universities? 

Were the 1960s an anomaly? In 2023, it certainly appears so. For those activists who remember those times well enough, and remember the progress, it may be disheartening. Many citizens today are too young or not as well informed. Over the decades, even more have been disinformed--lied to--by elitist revisions of history.  

Battling the Business of Higher Education

Since the 1980s, US higher education has increasingly reflected and reinforced a nation of privatization, government austerity and lack of oversight, and social class exclusion. Elite credentials are used to discriminate in career fields (like law) where there is an oversupply; other careers (like nursing) are also hamstrung by hyper-credentialism--creating artificial shortages. 

Progressive organizations have been largely ineffective in battling strengthening corporate forces on campus.  The Fed and other organizations continue to sell the idea of more higher education for all, as millions face a lifetime of debt peonage.  There have been some heroes on the People's side, but they have been largely ignored by the mainstream media--which largely writes from an elitist perspective. 

We are now more than four decades into this neoliberal era. Higher education has changed, yet it still reflects much of what is wrong with America. Working class folks, and even many middle-class consumers are increasingly wary of higher education--whether it's worth buying into.  In some cases, edtech has reduced our Quality of Life. Is there anyone with enough energy, resources, and courage to document it all?  And can it be done from the perspective of the People--for the good of the People?  

Related links: 

HEI Resources

US Higher Education and the Intellectualization of White Supremacy

One Fascism or Two?: The Reemergence of "Fascism(s)" in US Higher Education

"Let's all pretend we couldn't see it coming" (The US Working-Class Depression)

The Tragedy of Human Capital Theory in Higher Education (Glen McGhee)

The College Dream is Over (Gary Roth) 

Erica Gallagher Speaks Out About 2U's Shady Practices at Department of Education Virtual Listening Meeting 

I Went on Strike to Cancel My Student Debt and Won. Every Debtor Deserves the Same. (Ann Bowers)

 


 

Sunday, September 11, 2022

State Universities and the College Meltdown

State Universities are using Google Ads to boost enrollment numbers.

(Updated November 28, 2022) 

While for-profit colleges, community colleges, and small private schools received the most attention in the first iteration of the College Meltdown, regional public universities (and a few flagship schools) have also experienced financial challenges, reorganizations, and mergers, enrollment losses, layoffs and resignations, off-campus learning site closings and campus dorm closings, lower graduation rates, and the necessity to lower admissions standards. They are not facing these downturns, though, without a fight. 

State universities, for example, are attempting to maintain or boost their enrollment through marketing and advertising--sometimes with the assistance of helpful, yet sometimes questionable online program managers (OPMs) like 2U and Academic Partnerships and lead generators such as EducationDynamics.  

 

Academic Partnerships claims to serve 50 university clients.  HEI has identified 25 of them. 

Google ads also follow consumers across the Web, with links to enrollment pages.  And enrollment pages include cookies to learn about those who click onto the enrollment pages. Schools share the information that consumers provide with Google Analytics and Chartbeat.  

                                       A pop-up Google Ad for Penn State World Campus

Advanced marketing will not improve institutional quality directly but it may raise awareness of these state schools to targeted audiences.  Whether this becomes predatory may be an issue worth examining.

 

In order to stay competitive, state universities have to have a strong online presence and spend an inordinate amount of money on marketing and advertising.  Ohio University and other schools now offer programs that are 100 percent online.  

 

State universities have joined for-profit colleges in the television advertising space. 

Despite marketing and enrollment appeals like this, we believe the financial situation could worsen at non-flagship state universities when austerity is reemployed--something likely to happen during the next economic downturn

While state flagship universities have multiple revenue streams, they are often unaffordable for working families.  Elite state universities, also known as the Public Ivies, have increasingly shut out state residents--in favor of people from out of state and outside the US--who are willing to pay more in tuition. 

Aaron Klein at the Brookings Institution calls this significant (and dysfunctional) out-of-state enrollment pattern as The Great Student Swap.  

State Universities with more than 4000 foreign students include UC San Diego, University of Illinois, UC Irvine, University of Washington, Arizona State University, Purdue University, Ohio State University, Michigan State University, and UC Berkeley. 

People fortunate enough to attend large state universities as undergrads may feel alienated by large and impersonal classrooms led by graduate assistants and other adjuncts.  There are also significant and often under-addressed social problems related to larger universities, including hunger, substance abuse, sexually transmitted diseases, hazing and sexual assault.  

Online only versions of flagship schools may not be of the same quality as their brick and mortar counterparts. Purdue University Global and University of Arizona Global Campus, for example, are open enrollment schools for working adults which produce questionable student outcomes.  These "robocollege" schools hire few full-time instructors and often spend a great deal of their resources on marketing and advertising.  


EducationDynamics is a lead generator for "robocolleges" such as Purdue University Global and University of Arizona, Global Campus.  

 

                    Purdue University Global has used questionable marketing and advertising.

The Higher Education Inquirer has already noticed the following schools in the Summer and Fall 2022 that received media scrutiny for lower enrollment, financial problems, or labor issues:

 
 
 
 
 

More schools will be added as information comes in. 
 
Related link: College Meltdown 2.0