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Tuesday, July 8, 2025

University of Phoenix Uses “Sandwich Moms” to Sell a Debt Trap

In a recent blog post republished on LinkedIn, the University of Phoenix casts itself as a champion for the “sandwich generation” of working mothers—those who are simultaneously raising children and caring for aging parents. The post, co-branded with the lifestyle platform Motherly, portrays the for-profit university as a source of hope for exhausted, career-stalled caregivers. It offers empathy, statistics, and stories about resilience. But what it doesn’t offer is transparency about the financial harm the University of Phoenix has caused to hundreds of thousands of women just like them.

Behind the compassionate messaging is a decades-long record of exploitation, debt, and broken promises. According to data obtained through Freedom of Information Act requests and analyzed by the Higher Education Inquirer, nearly one million former University of Phoenix students owe a combined $21.6 billion in student loan debt. That includes many single mothers and caregivers who were targeted by Phoenix recruiters with promises of flexible degrees and life-changing job opportunities.

The average borrower carries more than $22,000 in federal student debt, and many have seen little to no return on that investment. Worse, tens of thousands of former students have filed Borrower Defense claims with the U.S. Department of Education, asserting that they were defrauded by the university. At least 19,000 of these claims have already been approved as part of the Sweet v. Cardona class action settlement. Phoenix was one of dozens of schools whose practices were deemed harmful enough to merit loan cancellation.

Despite this troubling history, the University of Phoenix continues to market itself as a solution to the very problems it helps perpetuate. The blog post in question focuses on how caregiving responsibilities are limiting women’s careers and how many moms are afraid to speak openly about their dual roles at work. These are serious and well-documented social issues. But the proposed solution—enrolling in a Phoenix program—too often leads to more financial pressure rather than less.

The Higher Education Inquirer has filed multiple FOIA requests related to the University of Phoenix and its pending acquisition by the University of Idaho through Apollo Global Management and the Vistria Group. These include documents related to the total student debt associated with the university, the volume and status of fraud claims, and protective provisions tied to federal liabilities. Taxpayers in Idaho may soon be responsible for this debt legacy, should the controversial acquisition proceed.

None of this is disclosed in Phoenix’s marketing materials. There is no mention of the $191 million settlement with the Federal Trade Commission for deceptive advertising. There is no reference to the school's declining enrollment, cratering reputation, or the tens of thousands of students who left without a degree. Instead, sandwich generation moms are offered inspiration and vague promises of career advancement through convenient online programs.

But convenience is no substitute for credibility. What mothers need are real systemic supports: paid family leave, affordable childcare and eldercare, union protections, and public investment in affordable education. They don’t need another layer of student loan debt imposed by a university with a well-documented record of exploiting their aspirations.

Phoenix’s message may resonate emotionally, but it is ultimately a predatory sales pitch disguised as empowerment. Until for-profit schools like Phoenix are held fully accountable—and until working families have access to genuine public alternatives—we must remain critical of marketing campaigns that prey on the vulnerable.

Sources
Higher Education Inquirer. “New Data Show Nearly a Million University of Phoenix Debtors Owe $21.6 Billion.” July 2024. https://www.highereducationinquirer.org/2024/07/new-data-show-nearly-million-university.html
Higher Education Inquirer. “Pending FOIAs Regarding the University of Phoenix.” December 2024. https://www.highereducationinquirer.org/2024/12/pending-foias-regarding-university-of.html
Federal Trade Commission. “University of Phoenix and Parent Company to Pay $191 Million to Settle FTC Charges.” December 2019. https://www.ftc.gov/news-events/news/press-releases/2019/12/university-phoenix-parent-company-pay-191-million-settle-ftc-charges-they-deceived-prospective-students
U.S. Department of Education. College Scorecard. https://collegescorecard.ed.gov/

Sunday, January 30, 2022

How University of Phoenix Failed. It's a Long Story. But It's Important for the Future of Higher Education.

The failure of University of Phoenix (UoPX) is more than a dark moment in higher education history.  It should act as a lesson learned in the higher ed business. Executives at 2U, Guild Education, Coursera, Liberty University, Purdue University Global, University of Arizona Global, Chegg, Academic Partnerships, Pearson PLCNavientMaximus and other for-profit and non-profit entities must take heed of the mistakes and the hubris of Phoenix, the wisdom of its cofounder John D. Murphy, and the silencing of important worker voices.  

For several decades of the 20th century, hundreds of University of Phoenix campuses dotted the American landscape, conveniently located in cities and growing suburbs, off major highways. Founded in 1973, America's largest university became a for-profit darling of Wall Street in the 1980s and 1990s, and the provider of career education for mid-level managers in corporate America and public service. A Phoenix degree was the ticket to promotions and salary increases.  

During its zenith, the school was backed by dozens of lawyers and DC lobbyists and a number of politicians and celebrities--including Nancy Pelosi, John McCain, Shaquille O'Neil, Al Sharpton, and Suze Orman. UoPX bought the naming rights to the Arizona Cardinals' pro football stadium in 2006. And in 2010, enrollment at the University of Phoenix stood at nearly a half million students.  The school even had an enormous presence at US military installations across the globe. University of Phoenix's presence was everywhere.* 

Phoenix's stock rose for many reasons. It was a leader in educational innovation. It was convenient and affordable for upwardly social mobile workers.  Its profits were large, and its labor costs were relatively low because UoPX hired business leaders and experts in the field, not tenured scholars, to teach part-time.  

But something went horribly wrong along the way.

In the 2010s, University faced government and media scrutiny for its questionable business practices, its declining graduation rates, and its part in creating billions in student loan debt. And when workers voiced their concerns, they were silenced in a variety of ways, from threats and intimidation to firings. 

This enrollment collapse has now lasted a dozen years and counting.  

Today, as a miniscule portion of Apollo Global Management's portfolio, UoPX's enrollment numbers are less than 100,000--and few of its physical campuses remain open during the Covid pandemic. It's not known how many campuses, if any, are financially viable.  

University of Phoenix enrollment, 2009-2016 (Source: US Department of Education) 

There are a several reasons why University of Phoenix is just a shadow of what it was. Businesspeople and lobbyists blame government regulation and oversight; others blame the relentless pursuit of quarterly profits and corrupt Apollo Group CEOs, including Todd Nelson.

Having talked to co-founder John D. Murphy and read his book Mission Forsaken, what I found out was that University of Phoenix began failing three decades earlier, during the Ronald Reagan era, when US companies chose to invest less in their workforces.  When this post-Fordist shift happened, US companies reduced benefits for workers, and divested in the education and training of mid-level executives.

In order to keep the company growing in the face of this retrenchment, UoPX shifted its mission, from educating America's upwardly mobile workers to enrolling anyone--at any cost. The company could only decline as it preyed upon consumers and silenced its workers.   After 2010, enrollment counselors were signing up people who were woefully unprepared academically and financially for college work.  

By 2014, about 1 million University of Phoenix's alumni were saddled with more than $35 billion in student loan debt    

US Student Loan Debt by Institution (Source: Brookings, Looney and Yannelis, 2015)

In 2017, Apollo Group sold the company to Apollo Global Management, an investment behemoth, along with Vistria Group and the Najafi Companies.   As part of its holdings, the school was a tiny portion of its portfolio. Barak Obama's close friend, Anthony Miller, was paid to be Board president.  

Among national universities, UoPX is now ranked near the bottom in social mobility according to the Washington Monthly.

In January 2022, as a sign of its continued unraveling, Apollo Education appointed George Burnett, a former executive of three failed or predatory companies, including Alta College and Academic Partnerships, to be Phoenix's newest President. 

UoPX's problems are a symptom of an economic system that despite the hype cares little about workers: a system that today looks at labor costs as something to be reduced--rather than an investment. With few exceptions, America's most powerful corporations: Amazon, Walmart, Target, Yum Brands, McDonalds--rely on low-wage labor and automation to make a huge profit. Companies in medicine, finance, and tech have smaller labor numbers--and while work may be lucrative at the moment, it's becoming more precarious.

*In the early 2010s, Apollo Group, Phoenix's former parent company, spent between $376 million and $655 million a year on ads and marketing.  









Related link: Guild Education 

Saturday, August 30, 2025

Pigs on Parade: The University of Phoenix IPO

Apollo Global Management and Vistria have an offer only a pig would consider: the Phoenix Education Partners IPO.

Touted by Morgan Stanley, Goldman Sachs, Bank of Montreal, Jefferies, and Apollo Global Securities, the offering of Phoenix Education Partners brings the University of Phoenix (PXED) back to public markets—but few fans remain in the audience.


A Decade of Decline: From Expansion to Erosion

In the early 2000s, the University of Phoenix was hailed as a pioneering force in adult education—cozy campuses near freeway exits and an advanced online infrastructure for working learners earned praise. Its founder John Sperling was seen as visionary.

But by 2010 enrollment had already begun plummeting after reaching nearly 470,000 students, and the school’s academic quality and recruiting ethics were under the microscope. Critics decried “The Matrix,” a perverse scheme where recruiters were aggressively incentivized to push enrollments—no matter the cost.

By 2018, more than 450 locations had shuttered, enrollment was down by approximately 80%, and half the remaining sites were no longer accepting new students. Even Hawaii, Jersey City, Detroit, and other major cities were on the closure list.


Regulatory Fallout: Lawsuits, Settlements, and Borrower Defenses

From the early 2010s onward, the University of Phoenix (aka UoPX) saw an avalanche of legal scrutiny. In 2019, the FTC leveled a $191 million settlement against it for misleading advertising, including deceptive claims about job placement and corporate partnerships.

By late 2023, 73,740 borrower-defense claims had been filed by former students under federal programs. Many of these were settled under the Sweet v. Cardona class action, with estimates of the university’s potential liability ranging from $200 million to over $1 billion. Meanwhile, nearly one million debtors owed a combined $21.6 billion in student loans—about $22,000 per borrower on average.

Another flashpoint: UoPX agreed to pay $4.5 million in 2024 to settle investigations by California’s Attorney General over military-targeted recruiting tactics.


The Ownership Unicorn: Apollo, Vistria, and Political Backing

After Apollo Global Management and the Vistria Group acquired UoPX in 2016, the school became a commodified unit in a larger private equity portfolio. The deal brought in figures like Tony Miller, a political insider, as chairman—signaling strategic power play as much as financial management.

Vistria’s broader stable included Risepoint (previously Academic Partnerships), meaning both UoPX and OPM entities were controlled by one private-equity firm—drawing criticism for creating a “for-profit, online-education industrial complex.”


The IPO Circus: “Pigs on Parade”

Enter the Phoenix Education Partners IPO (PXED), steered onto the market with all the pomp of a carnival but none of the substance. The front-line banks—Morgan Stanley, Goldman Sachs, BMO, Jefferies, Apollo Global Securities—are being paid handsomely to dress up this distressed asset as a growth opportunity.

But here’s what those colorful floats hide:

  • Collapse, not comeback. Enrollment and campus infrastructure have withered.

  • Debt, not opportunity. Nearly a million debt-laden alumni owe $21.6 billion.

  • Liability, not credibility. Borrower defense claims and state investigations continue to mount.

  • Profit, not public good. Ownership is consolidated in private equity with political access, not academic mission.

This is a pig in parade attire. Investors are being asked to cheer for ribbon-cutting and banners, while the mud-stained hooves of exploitative business models trudge behind.


The HEI Verdict

This PXED IPO isn’t a pivot toward better education—it’s a rebrand of an exploitative legacy. From aggressive recruitment of vulnerable populations (“sandwich moms,” military servicemembers) to mounting legal liabilities, the University of Phoenix remains the same broken system.

Investors, regulators, and the public must not be dazzled by slick packaging. The real story is one of failed promises, students carrying lifelong debt, and private equity cashing out. In education, as in livestock, parades are meant to show off—just make sure you're not cheering at the wrong spectacle.


Sources

  • Higher Education Inquirer. Search: University of Phoenix

  • Higher Education Inquirer. “The Slow-Motion Collapse of America’s Largest University” (2018)

  • Higher Education Inquirer. “University of Phoenix Collapse Kept Quiet” (2019)

  • Higher Education Inquirer. “Fraud Claims Against University of Phoenix” (2023)

  • Higher Education Inquirer. “University of Phoenix Uses ‘Sandwich Moms’ in Recruiting” (2025)

  • Higher Education Inquirer. “What Do the University of Phoenix and Risepoint Have in Common?” (2025)

  • Federal Trade Commission. “FTC Obtains $191 Million Settlement from University of Phoenix” (2019)

  • Sweet v. Cardona Settlement Documents (2022–2023)

  • California Attorney General. “University of Phoenix to Pay $4.5 Million Over Deceptive Military Recruiting” (2024)

Friday, September 15, 2023

Fraud Claims Against University of Phoenix Continue to Grow

The Higher Education Inquirer received a FOIA response today from the US Department of Education stating that 73,740 consumer fraud claims have been filed against the University of Phoenix. These claims have been made through the Department of Education's Borrower Defense to Repayment program.

The Sweet v Cardona lawsuit, concluded earlier in 2023, allowed for about 19,000 claims to be settled immediately--in favor of student debtors and against the University of Phoenix. Another 15,000 or so cases are supposed to be expedited as a result of the federal ruling.  

23-02373-F Final Response

We estimate that the potential liability of these immediate claims to be $200M-$600M with another $500M-$1.5B for the remaining cases. The higher estimates are based on the median federal loan debt among borrowers who completed their undergraduate degree ($32,421) and a study by Adam Looney and Constantine Yannelis that indicated University of Phoenix debtors, on average, paid off almost nothing of their principal. The authors also estimated that total student loan debt from more than a million University of Phoenix debtors was $35B. 

The Department of Education has not presented any estimates on the total debt by University of Phoenix students or its costs to the US government.  

Thousands of new cases continue to be filed. From January 2015 through January 1, 2022, there were 32,040 Borrower Defense claims made against the University of Phoenix. An additional 41,700 claims were filed between 2022 and August 2023. 

Idaho Sale

University of Phoenix's current owners are Apollo Global Management and Vistria Group, who have been trying to unload the online robocollege for years. The University of Idaho has been the most recent target, but the sale is far from being consummated.  The entire deal is expected to cost $685M. Idaho Attorney General Raul Labrador has filed a lawsuit to stop or at least slow down the acquisition. And members of the Idaho Legislature continue to have questions.

In order to shield itself from liability the University of Idaho created a non-profit organization called 43 Education. But the state university may be responsible if the non-profit fails to make enough money to repay the bondholders of the new non-profit. 

The liability of these Borrower Defense claims to the current or future owners of the University of Phoenix seems possible in light of a recent statement by Department of Education Undersecretary James Kvaal. Kvaal said the University of Arizona Global Campus may be liable for the misdeeds of Ashford University (UAGC's former name). The University of Arizona purchased Ashford in 2020 for one dollar. 

Related articles:

Feds Cancel Loans for 2,300 Students Scammed by Ashford U. So Why Does the School Still Get Tax Dollars? (David Halperin)

University of Phoenix and the Ash Heap of Higher Ed History

Borrower Defense Claims Surpass 750,000. Consumers Empowered. Subprime Colleges and Programs Threatened.

The Growth of "RoboColleges" and "Robostudents"

More Transparency About the Student Debt Portfolio Is Needed: Student Debt By Institution

 


Wednesday, December 18, 2024

Pending FOIAs Regarding the University of Phoenix

The Higher Education Inquirer is awaiting five Freedom of Information Act (FOIA) responses from the US Department of Education (ED) regarding the University of Phoenix. All of these pending requests were made in 2023. 

ED has already provided important and substantial information, including an estimate of $21.6B in student loan debt by more than 900,000 University of Phoenix debtors and tens of thousands of Borrower Defense fraud claims, many that have already been settled in favor of the student debtors in Sweet et al. v Cardona

To any organization considering an acquisition of the school, we suggest that they read this information as part of their due diligence. 

Copies of this article have been sent to University of Idaho President C. Scott Green and Idaho Governor Brad Little. 


23-02053F
R
The Higher Education Inquirer is requesting a digital copy of the most recent Program Participation Agreement between the University of Phoenix and the US Department of Education.  This request is being made for transparency and accountability related to a proposed sale of the University of Phoenix by Apollo Global Management and Vistria Partners.  The most current potential buyer is the University of Idaho, which will create a new organization that will issue bonds.   (Date Range for Record Search: From 06/22/2016 To 06/22/2023)

23-02283-F

The Higher Education Inquirer is requesting the Fiscal Year 2022 equity value of the University of Phoenix.  The number may be rounded to the nearest ten million dollars. We would also like restricted and unrestricted cash numbers for the school if they are available.  IPEDS has the equity value numbers up to FY 2021.   (Date Range for Record Search: From 06/01/2022 To 07/16/2023)



23-02345-F

The Higher Education Inquirer is requesting a copy of the completed Pre-Acquisition Review application the University of Idaho has submitted for the acquisition of University of Phoenix.  The review was mentioned in the Idaho Statesman, by Jodi Walker, a University of Idaho spokesperson.   (Date Range for Record Search: From 05/01/2023 To 07/23/2023)

23-02537-F

The Higher Education Inquirer is requesting any and all correspondence between the US Department of Education and the University of Idaho, 43 Education, or NewU regarding a proposed purchase of the University of Phoenix. This includes any and all information about a Pre-Acquisition Review. The University of Idaho created NewU and 43 Education as an intermediary organization to shield itself from liability.   (Date Range for Record Search: From 05/11/2023 To 08/11/2023)

23-02548-F

The Higher Education Inquirer is requesting an estimate of the total number of cases and the total dollar amount of Borrower Defense to Repayment claims against the University of Phoenix that were approved in the Sweet v Cardona settlement.   (Date Range for Record Search: From 01/01/2023 To 08/14/2023)

Saturday, November 9, 2024

Idaho-University of Phoenix deal has fallen below the radar

For more than four months, neither the University of Idaho nor the University of Phoenix have reported on the status of the proposed deal between the two parties. The last local media report, from the Idaho Ed News came in July, when the University of Phoenix said they were still committed to partnering with Idaho.

The University of Idaho's University of Phoenix Affiliation FAQ page has not been updated and some of the information is obviously outdated. For example, the webpage said that the UI-UoPX sale was expected to be consummated in early 2024. That did not happen.    

 

Screen shot of the University of Phoenix Affiliation FAQ on November 9, 2024. 

Legislative and judicial barriers have delayed the acquisition and the deal remains in limbo. 

In June, the U of I Board of Regents extended the Asset Purchase Agreement through June 10, 2025. The extension allows the University of Idaho to continue negotiating with the University of Phoenix and to incorporate feedback from stakeholders. It would appear that any sale would require approval from the Idaho Legislature, which meets again in January 2025. In the interim, many important questions remain unanswered.

Despite its commitment, Apollo Global Management, the University of Phoenix's parent company, could sell the school to another buyer. But there has been no public mention (or even hints) of an alternative suitor. Since 2021, Apollo has tried selling the school to a number of buyers, most notably Tuskegee University, UMass Global, and the University of Arkansas System. The only deal to be made public before Idaho was in Arkansas, where concerns about the sale led to the deal falling through.

Information on how the school could be purchased continues to be limited. After a previous bond deal in Arizona fell through, the National Finance Authority (NFA) agreed to participate in the UI-UoPX financing. But there is no public information about how the bonds would be structured. Moody's previously said the $685 million purchase could result in a "multi-notch downgrade" in the University of Idaho's bond rating. 

According to the US Department of Education, more than 900,000 University of Phoenix debtors owe about $21.6B in federal student loan debt. And there have been more than 73,000 Borrower Defense to Repayment (fraud) claims made against the school.

The University of Idaho has previously said that any federal obligations for Borrower Defense to Repayment claims would be handled in court, even though more than 19,000 cases have already been settled in federal court, in favor of the student loan debtors. No matter how this could be handled legally, lawsuits related to the University of Phoenix could tarnish the image of the University of Idaho.  

Wednesday, July 10, 2024

New Data Show Nearly a Million University of Phoenix Debtors Owe $21.6 Billion Dollars

The Higher Education Inquirer has just received a Freedom of Information Act (FOIA) response from the US Department of Education, stating that about 971,000 current student loan debtors who have attended the University of Phoenix have accumulated an estimated $21.6B in debt. The FOIA is Department of Education FOIA 23-02912-F. These debt numbers are consistent with a previous HEI analysis

We have been unable to learn whether this accumulated debt includes the hundreds of millions in debt that has already been forgiven--and that its present and future owners may be liable for. In 2023, we reported that approximately 73,000 debtors from the University of Phoenix had filed borrower defense fraud claims, and that more than 19,000 cases were granted immediate relief in the Sweet v Cardona settlement.

Through another FOIA request, we also discovered 6,265 consumer complaints in the Federal Trade Commission database made after its current owners took over. In 2019, the FTC and the University of Phoenix settled a claim for $191M for deceptive employment claims. It would appear that Phoenix has not done enough to clean up its act.  

The Higher Education Inquirer has been working for more than six years to get data about the school's noncompliance with the Department of Defense Tuition Assistance (TA) program, where servicemembers have been systematically preyed upon--and where Trump officials and their surrogates worked to cover up malfeasance by subprime schools--including the University of Phoenix. We hope to report on this topic later.  

The University of Phoenix is presently owned by Apollo Global Management and Vistria Group, who have been unsuccessfully trying to sell the school for at least three years. Previous potential suitors, held to secrecy, have included Tuskegee University, UMass Global, and the University of Arkansas System

Apollo Global Management is currently negotiating with the State of Idaho, which would incur $685M in debt to acquire the school. State officials are wary of the deal, and those with strong principles are unlikely to approve. But it's possible that other politicians may change their minds: if they or their families are properly compensated, directly or indirectly, for taking the risks to their reputations and careers. 

Related links:

ED Completes Pre-Acquisition Review for University of Phoenix Deal. University of Idaho Continues Hiding Details of Transaction Fees, 43 Education "High-Risk" Bonds.