Friday, May 23, 2025

HEI Investigation: Campus.edu

In a sector under constant strain, Campus.edu is being heralded by some as the future of community college—and by others as a slick repackaging of the troubled for-profit college model. What many don’t realize is that before it became Campus.edu, the company was known as MTI College, a private, for-profit trade school based in Sacramento, California.

Campus.edu rebranded in 2020 under tech entrepreneur Tade Oyerinde, is backed by nearly $100 million in venture capital. Campus now markets itself as a tech-powered alternative to traditional community colleges—and a lifeline for students underserved by conventional higher ed.

The rebranding, however, raises red flags. While Campus.edu pitches a student-first mission with attractive promises—zero-cost tuition, free laptops, elite educators—the model has echoes of the troubled for-profit sector, with privatization, outsourcing, and digital-first delivery taking precedence over public accountability and academic governance.

The Promises: What Campus.edu Offers

Campus.edu markets itself with a clean, six-step path to success. The pitch is aspirational, accessible, and designed to appeal to working-class students, first-generation college-goers, and those shut out of elite institutions. Here’s what the company promises:

  1. Straightforward Application – A simple application process, followed by matching with an admissions advisor who helps identify a student's purpose and educational fit.

  2. Tech for Those Who Need It – A free laptop and Wi-Fi access for students who lack them, ensuring digital inclusion.

  3. Personal Success Coach – Each student is assigned a personal success coach, offering free tutoring, career advising, and 24/7 access to wellness services.

  4. Elite Educators – Courses are taught live via Zoom by faculty who also teach at top universities like Stanford and Columbia.

  5. Enduring Support – Whether transferring to a four-year college or entering the workforce, Campus promises help with building skills and networks.

  6. More Learning, Less Debt – For Pell Grant-eligible students, Campus markets its programs as costing nothing out-of-pocket, with some students completing degrees debt-free.

It’s a compelling narrative—combining social mobility, digital access, and educational prestige into a neat online package.

Behind the Curtain: MTI College and the For-Profit Legacy

Campus.edu did not rise out of nowhere. It emerged from the bones of MTI College, a long-running, accredited for-profit vocational school. MTI offered hands-on training in legal, IT, cosmetology, and health fields—typical offerings in the for-profit world. The purchase and transformation of MTI into Campus.edu allowed Oyerinde to retain accreditation, avoiding the long and uncertain process of seeking approval for a brand-new college.

This kind of maneuver—buying a for-profit and relaunching it under a new brand—is not new. We’ve seen similar strategies with Kaplan (now Purdue Global), Ashford (now the University of Arizona Global Campus), and Grand Canyon University. What makes Campus.edu unique is the degree to which it blends Silicon Valley aesthetics with the structural DNA of a for-profit college.

Missing Data, Big Promises

Campus.edu boasts high engagement and satisfaction, but as of now, no independent data on student completion, debt outcomes, or long-term career impact is publicly available. The company remains in its early stages, with aggressive growth goals and millions in investor backing—but little regulatory scrutiny.

With investors like Sam Altman (OpenAI)Jason Citron (Discord), and Bloomberg Beta, the pressure to scale is intense. But scale can come at the expense of quality, especially when students are promised the moon.

Marketing Meets Memory

Campus.edu is savvy. Its marketing strikes all the right notes: digital equity, economic mobility, mental health, and student empowerment. It presents itself as the antidote to everything wrong with higher education.

But as its past as MTI College shows, branding can obscure history. And as for-profit operators adapt to a new digital age, it’s essential to distinguish innovation from opportunism. Without transparency, regulation, and democratic oversight, models like Campus.edu could replicate the same old exploitation—with better user interfaces.

The stakes are high. For students already at the margins, a false promise can be more damaging than no promise at all.

2 comments:

  1. Thank you, Dahn, for this insightful and well-researched piece on Campus.edu—it sheds important light on the blurred lines between innovation and for-profit tactics in higher ed. Do you think regulatory bodies are equipped to keep pace with these rebranded models as they scale rapidly?


    Valuable insights! Appreciate you sharing this.
    Psoriatic arthritis

    ReplyDelete
    Replies
    1. No. The US Department of Education and regional accreditors are not equipped for this next wave of the College Meltdown.

      Delete