Liberty University, one of the largest Christian universities in the United States, has built an educational empire by promoting conservative values and offering flexible online degree programs to hundreds of thousands of students. But behind the pious branding and patriotic marketing lies a troubling pattern: Liberty University Online has become a master’s degree debt factory, churning out credentials of questionable value while generating billions in student loan debt.
From Moral Majority to Mass Marketing
Founded in 1971 by televangelist Jerry Falwell Sr., Liberty University was created to train “Champions for Christ.” In the 2000s, the school found new life through online education, transforming from a small evangelical college into a mega-university with nearly 95,000 online students, the vast majority of them enrolled in nontraditional and graduate programs.
By leveraging aggressive digital marketing, religious appeals, and promises of career advancement, Liberty has positioned itself as a go-to destination for working adults and military veterans seeking master's degrees. But this rapid expansion has not come without costs — especially for the students who enroll.
A For-Profit Model in Nonprofit Clothing
Though technically a nonprofit, Liberty University operates with many of the same profit-driven incentives as for-profit colleges. Its online programs generate massive revenues — an estimated $1 billion annually — thanks in large part to federal student aid programs. Students are encouraged to take on loans to pay for master’s degrees in education, counseling, business, and theology, among other fields. Many of these programs are offered in accelerated formats that cater to working adults but often lack the rigor, support, or job placement outcomes associated with traditional graduate schools.
Federal data shows that many Liberty students, especially graduate students, take on substantial debt. According to the U.S. Department of Education’s College Scorecard, the median graduate student debt at Liberty can range from $40,000 to more than $70,000, depending on the program. Meanwhile, the return on investment is often dubious, with low median earnings and high rates of student loan forbearance or default.
Exploiting Faith and Patriotism
Liberty’s marketing strategy is finely tuned to appeal to Christian conservatives, homeschoolers, veterans, and working parents. By framing education as a moral and patriotic duty, Liberty convinces students that enrolling in an online master’s program is both a personal and spiritual investment. Testimonials of “calling” and “purpose” are common, but the financial realities can be harsh.
Many students report feeling misled by promises of job readiness or licensure, especially in education and counseling fields, where state licensing requirements can differ dramatically from what Liberty prepares students for. Others cite inadequate academic support and difficulties transferring credits.
The university spends heavily on recruitment and retention, often at the expense of student services and academic quality.
Lack of Oversight and Accountability
Liberty University benefits from minimal federal scrutiny compared to for-profit schools, largely because of its nonprofit status and political connections. The institution maintains close ties to conservative lawmakers and was a vocal supporter of the Trump administration, which rolled back regulations on higher education accountability.
Despite a series of internal scandals — including financial mismanagement, sexual misconduct cover-ups, and leadership instability following the resignation of Jerry Falwell Jr. — Liberty has continued to expand its online presence. Its graduate programs, particularly in education and counseling, remain cash cows that draw in federal loan dollars with few checks on student outcomes.
A Cautionary Tale in Christian Capitalism
The story of Liberty University Online is not just about one school. It reflects a broader trend in American higher education: the merging of religion, capitalism, and credential inflation. As more employers demand advanced degrees for mid-level jobs, and as traditional institutions struggle to adapt, schools like Liberty have seized the opportunity to market hope — even if it comes at a high cost.
For students of faith seeking upward mobility, Liberty promises a path to both spiritual and professional fulfillment. But for many, the result is a diploma accompanied by tens of thousands in debt and limited economic return. The moral reckoning may not be just for Liberty University, but for the policymakers and accreditors who continue to enable this lucrative cycle of debt and disillusionment.
The Higher Education Inquirer will continue to investigate Liberty University Online and similar institutions as part of our ongoing series on higher education debt, inequality, and regulatory failure.
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