TuitionFit: Bringing Real Transparency to College Pricing

In today’s unpredictable higher education marketplace, TuitionFit, created by Mark Salisbury, offers something that colleges and universities have refused to provide—clear and honest information about what students actually pay. By gathering and anonymizing financial aid offers that students submit voluntarily, TuitionFit makes visible the hidden world of tuition discounting, where sticker prices are inflated but rarely reflect reality.

The statistics show just how broken and confusing the system has become. For the 2024–25 academic year, private nonprofit colleges awarded institutional grants that equaled 56.3 percent of the published sticker price for first-time, full-time undergraduates and 51.4 percent for all undergraduates. In other words, more than half of published tuition is an illusion. Despite average published tuition of $11,610 at public four-year in-state colleges and $43,350 at private nonprofit institutions, the real net tuition and fees that students pay is far lower. At public four-year schools, inflation-adjusted net tuition has fallen from $4,340 in 2012–13 to $2,480 in 2024–25, while net tuition at private nonprofits has gradually declined from $19,330 in 2006–07 to $16,510 in 2024–25. Families who see terrifying sticker prices often don’t realize that the average all-in, post-aid cost of a four-year degree is closer to $30,000.

These numbers also reveal deep inequities. At very selective private institutions in 2019–20, low-income students paid about $13,410 after aid, while wealthier peers often paid nearly $39,250. Such disparities are rarely explained by colleges themselves, who prefer to mask their discounting practices with vague averages and opaque award letters.

This is why TuitionFit is so important. Instead of navigating by distorted averages or marketing spin, students and families can see what peers with similar academic and financial profiles are actually paying. That knowledge provides leverage in negotiating aid offers and choosing institutions that will not leave them with crushing debt. In an era when sticker prices continue to climb while net prices quietly decline, TuitionFit brings clarity at the individual level.

The Higher Education Inquirer commends Salisbury and TuitionFit for providing a measure of transparency in a system that thrives on opacity. While it cannot by itself resolve the structural inequities of American higher education finance, it arms students and families with something they desperately need: the truth.