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Friday, July 11, 2025

Indeed and the Illusion of Opportunity: The Platform Monopoly on Jobs and Careers

In the platform-dominated economy, Indeed.com has established itself as the central marketplace for jobseekers and employers alike, boasting tens of millions of listings across industries and geographies. But behind its user-friendly design lies a powerful, opaque system that reinforces labor precarity, exploits the desperation of the underemployed, and facilitates fraud and exploitation—including through job scams designed to funnel people into for-profit colleges and dubious training schemes.

Indeed’s rise is emblematic of a larger pattern in the U.S. political economy, where platforms extract profit from human need—especially from the millions of Americans struggling to find secure employment in a shrinking labor market. While claiming to connect jobseekers with opportunity, Indeed increasingly operates as a gatekeeper and a filter, favoring employers with the ability to pay for prominence, and quietly profiting from a user base navigating worsening inequality.

From Opportunity to Exploitation: The Platform Economy

Indeed’s near-monopoly over online job listings positions it as the Amazon of employment—a central aggregator of job ads, resume submissions, employer reviews, and workforce data. Its business model is rooted in ad-based revenue: companies pay to boost job visibility, while jobseekers receive a flood of suggested listings—many of which are irrelevant, low-quality, or outright deceptive.

One particularly disturbing trend: a growing number of "job postings" on Indeed are not job offers at all, but veiled advertisements for for-profit colleges and unaccredited training programs. These listings typically appear legitimate, bearing the titles of medical assistant, phlebotomist, cybersecurity technician, or paralegal. But once an applicant shows interest, they are quickly routed to admissions representatives, not employers. In short, they’ve fallen for a bait-and-switch scheme.

Indeed does little to prevent these tactics. Despite flagging mechanisms and user complaints, scammers and aggressive recruiters return repeatedly under new listings or shell company names. And because these advertisers pay to promote their listings, there is a built-in conflict of interest: Indeed profits from ads designed to exploit vulnerable jobseekers, many of whom are already burdened by unemployment, underemployment, or student debt.

The Job Training Charade: A National Problem

As labor economist Gordon Lafer argues in The Job Training Charade, job training programs have long functioned as a public relations tool for elected officials, who promise “skills-based solutions” rather than structural labor reform. Publicly funded retraining programs and for-profit career schools capitalize on this narrative, convincing jobseekers that their struggles stem from a personal “skills gap” rather than systemic inequality.

Indeed’s platform reinforces this logic by flooding users with listings that promote training and certification programs as prerequisites for jobs that often don’t exist or pay poorly. Even in legitimate industries—like healthcare and IT—the overabundance of credential inflation and unnecessary gatekeeping leads to further debt accumulation without guaranteeing meaningful work.

As Lafer writes, “Training has become a substitute for economic policy—a way of appearing to do something without actually improving people’s lives.” And Indeed is a willing partner in this substitution, profiting from a constant churn of dislocated workers trying to retool their résumés and lives to meet an ever-shifting set of employer demands.

The Educated Underclass and Platform Paternalism

Gary Roth, in The Educated Underclass, identifies another critical aspect of this ecosystem: the overproduction of college graduates relative to the needs of the labor market. As more people earn degrees, the wage premium diminishes, and once-secure professions become crowded with overqualified applicants chasing scarce opportunities.

Indeed’s platform becomes the proving ground for this underclass: college-educated workers competing for service jobs, temp contracts, or entry-level roles barely above minimum wage. Meanwhile, the site’s tools—resume scores, AI-based job match algorithms, and automated rejection letters—reinforce the idea that unemployment is a personal failure rather than a structural outcome.

This is platform paternalism at its worst. Jobseekers are “nudged” into applying for low-quality work, “encouraged” to pursue unnecessary training, and surveilled through behavioral data that is packaged and sold to employers and third-party marketers. Career development becomes not a public good but a private product—sold back to workers in pieces, with no guarantee of outcome.

Job Scams and Regulatory Blind Spots

The Federal Trade Commission (FTC) and state attorneys general have received thousands of complaints about online job scams—including fake recruiters, phony employers, and misleading school advertisements. Yet enforcement remains weak, and platforms like Indeed enjoy limited legal liability, protected by Section 230 of the Communications Decency Act, which shields them from responsibility for user-generated content.

Even when caught, fraudulent advertisers often reappear. As one whistleblower told The Higher Education Inquirer, “We’d flag scam listings, and two days later they’d pop back up under a new name. It was like a game of whack-a-mole—and no one at the top cared.”

Indeed's user agreement explicitly disclaims responsibility for the authenticity of job listings. And although the company has instituted basic verification and reporting tools, they are inadequate to stem the tide of predatory postings, especially those tied to the multibillion-dollar for-profit education industry.

A Broken System Masquerading as Innovation

The consolidation of online job markets under platforms like Indeed represents a profound shift in the political economy of labor. No longer mediated by public institutions or strong unions, the search for work is now a privatized experience, managed by algorithms, monetized through ads, and vulnerable to deception.

To be clear: Indeed does not create jobs. It creates the illusion of access. It obscures labor precarity behind UX design and paid listings. It enables fraudulent training pipelines while pushing the burden of risk and cost onto workers. And it profits from the widening chasm between what higher education promises and what the economy delivers.

At The Higher Education Inquirer, we demand accountability—not just from institutions of higher learning but from the platforms that now mediate our futures. The illusion must be pierced, and jobseeking must be reclaimed as a public function, free from predation, profiteering, and platform capture.


Sources:

  • Lafer, Gordon. The Job Training Charade. Cornell University Press, 2002.

  • Roth, Gary. The Educated Underclass: Students and the Promise of Social Mobility. Pluto Press, 2019.

  • U.S. Federal Trade Commission (FTC). “Job Scams: What You Need to Know.” 2024.

  • Recruit Holdings. Annual Reports and Investor Presentations, 2020–2024.

  • U.S. Department of Labor. “Contingent and Alternative Employment Arrangements.” 2023.

  • Brody, Leslie. “Students Lured Into For-Profit Colleges Through Fake Job Ads.” Wall Street Journal, 2022.

  • Zuboff, Shoshana. The Age of Surveillance Capitalism. PublicAffairs, 2019.

  • Glassdoor, Indeed, and CareerBuilder community complaint forums (2021–2025).

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