Sunday, January 12, 2020

Are “Best for Vets” and “Military Friendly Colleges” Rankings Believable?

[Editor's Note: This article is for US servicemembers, veterans, and their families.]

GI Bill benefits are a well-deserved reward for your years of military service. They are also an important, but not endless asset for you and your family to transition back to civilian life and to have a good future. In a 2018 Military Times opinion piece, I suggested 8 tips for choosing a college. Those tips are an important primer, but even more education is necessary to spend your GI Bill funds wisely. Military Times, GI Jobs, and others have compiled “Best for Vets” and “Military Friendly School” lists for servicemembers and veterans, but are their lists credible?

Military Friendly?

Whether you are on post, off post, or surfing online, hucksters are trying to sell you their schools, calling them “military friendly.” Servicemembers, veterans, and their families are inundated with advertisements and recruiting for schools--and often these schools are what I call “subprime,” meaning they have questionable value and use questionable tactics to recruit. These messages appear on billboards, ads at the top of your Google or Bing search, on your feeds on Facebook, LinkedIn, and other social media, in ads embedded in internet articles, and in local newspapers, and magazines in unemployment offices and in grocery stores. And once they get your personal information, subprime schools may end up sending you a slew of texts and phone calls pitching their messages.

Military Times, GI Jobs, and other media produce college rankings specifically for servicemembers, veterans, and their families. This lists have some valuable information, but they should not be used exclusively for making the best college choice. You should be particularly skeptical of advertisements in these and other sources, which may or may not be helpful in making college choices. In some cases, websites posing as informational tools for veterans are actually internet predators.

Military Times’ “Best for Vet” Lists

Military Times (publisher of Army, Navy, Air Force, and Marine Times) produces a “Best for Vets” list that includes separate lists for 4-year colleges, two year colleges, online and non-traditional colleges and vocational colleges. The schools are ranked by factors such as: whether they have a veterans center, military retention rate, military graduation rate, and affordability for people using DOD Tuition Assistance and GI Bill funds.

The Best for Vets four-year college list has schools with value, with University of Texas, Arlington, Colorado State University, University of Nebraska, Omaha, and Syracuse University topping the list. But while these schools may be good for many veterans, high-performing veterans may be better served at highly selective schools like Columbia University, Cornell University, and Stanford. If you have done well on the SAT or ACT and shown promise in your educational work, Warrior-Scholar and Service2School may be important allies.

Military Times’ lists of 2-year schools and vocational schools includes community colleges that have reasonable value, but they may not be the best choice if a student doesn’t plan to stay in the area. The list of online schools does include, Excelsior College, New York state’s college for working adults completing their degrees. Other schools on the online list, however, are particularly troubling (Colorado Technical University and American Intercontinental University, for example). Rather than being best for veterans, some are considered bad actors by organizations looking out for veterans and other consumers. To muddy the waters even more, Military Times accepts advertisements from subprime schools that have the money to post half-page ads in the magazine.

Subprime Colleges

By subprime college, I am referring to schools that have:
  • high tuition in relation to community colleges,
  • low graduation rates, and
  • low student loan repayment rates*

You can find this information at the Department of Education’s College Scorecard.

Subprime schools also spend a great deal of their revenues for advertising, marketing, and recruiting and little on instruction. Subprime schools often sell themselves as accredited, but accreditation, even regional accreditation, sets a low bar for educational quality. These schools have also been called “bad actors” and the “bottom of the barrel.”  The Department of Veterans Affairs GI Bill Comparison Tool provides some information on complaints made to VA. If a school has more than 30 GI Bill complaints, consider another school.

Subprime colleges are often for-profit, but they may also be non-profits or state universities that operate as bad actors. University of Phoenix, DeVry, Colorado Technical Institute, and Purdue University Global (formerly Kaplan University) are glaring examples of subprime schools that have used shady tactics to recruit servicemembers, veterans, and other consumers. 

GI Jobs “Military Friendly Schools”

GI Jobs’ Tier-1 university list includes selective, well-respected schools like Carnegie Mellon, NYU, Columbia University, and University of Connecticut. If you look at the schools by state, you’ll find a much smaller list, which will have schools of varying in quality and value. Unfortunately, the Military Friendly lists you may generate with the filters do not compare the schools as transparently as the Military Times lists. 

Schools that use an outdated Military Friendly logo should be particularly suspect. In this case, the schools may have lost their ranking or designation and are using their most recent award. If the designation was not issued after 2017, the school may be considered subprime. 

Predatory Lead Generators

Do an online search for “military friendly schools” or “GI Bill” and you may find results that are even less helpful than Military Times or GI Jobs: results that may make take you down a wrong turn in your career and college decisions. Scam websites use internet lead generators to take your personal information, to sell you a degree or certificate that won’t be a good investment. In some cases, these lead generators pose as military friendly sites with flags and people in uniform. Lead generators have been fined and shut down for misleading veterans but that has not deterred others from continuing their predatory behavior. 

Sunken Investments

If you have found that the school you went to while in the military is a “bottom of the barrel” college, you have lots of research to do before using your GI Bill benefits. Think twice about investing your GI Bill money into a school that will not lead to gainful employment, even if that means starting over if you have to. You should also contact VA and Veterans Education Success to register any complaints about a school you have attended.

*Unfortunately for consumers, student loan repayment rate has been removed from the new College Scorecard.

Helpful Links

Warrior-Scholar (college preparatory boot camps)

Service2School (free application counseling)

Veteran Mentor Network on LinkedIn

Veterans Education Success (tips in enrolling for college)
8 tips to help vets pick the right college (Military Times)