Monday, May 27, 2019

Can Apollo Global Management stem the bleeding at University of Phoenix?

Related Link: University of Phoenix Collapse Kept From Public Scrutiny, As Ads Continue (2019)
Related Link: The Slow-Motion Collapse of America’s Largest University (2018)
Related Link: University of Phoenix: "Where Dreams Die" (2016)
Related Link: Faux Phoenix or Vulture? (2015, 2018)

The collapse of University of Phoenix has been off the mainstream media radar for years. Only the conservative Daily Caller has bothered to investigate the demise of America's largest university. Since University of Phoenix is subsumed under a hedge fund behemoth, Apollo Global Management, it's very difficult to track the collapse. But the old information that we do have does not look good.

Data from fiscal year 2017 show that University lost money in all of its segments, except for Arizona. And that segment, which included the online division, showed only a slim profit. The total annual loss was about $52 million.

University of Phoenix has created cost cutting measures by closing most of its campuses, but that alone may not be enough to gain profitability. When campuses are closed, enrollment and reputation decline. It's notable that Federal Trade Commission has not publicly stated that they are finished with their investigation either.

The UoPX brand is badly tarnished and perhaps beyond repair. Expensive fantasy land media campaigns like "Discover Your Wings" cannot make up for a declining product or service that depends more on word of mouth and the success of those who attend. Apollo Education and University of Phoenix could declare bankruptcy, as other Apollo Global Management companies have done or threatened to do, but that would bring even more bad attention.

I have attempted multiple times to communicate with University of Phoenix, but they refuse to respond. While stonewalling can prevent misquotes and distortions, "playing dead" is not a good sign for any business.

No comments: