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Showing posts with label Christian university. Show all posts
Showing posts with label Christian university. Show all posts

Sunday, July 27, 2025

Liberty University: A Billion-Dollar Edu-Religious Powerhouse Under the Lens

Liberty University, a self-described bastion of Christian values and conservative education, is today one of the richest and most politically entangled institutions of higher learning in the United States. With nearly $1.6 billion in annual revenue and almost $4.2 billion in assets, the university has grown from a modest Bible college into a vast nonprofit empire. But behind its polished image lies a history marked by ideological extremism, financial opacity, political manipulation, and a disturbing legacy of abuse and betrayal.

Liberty University's tax return is here

The institution’s roots reach back to televangelist Jerry Falwell Sr., who founded Liberty University in 1971 as Lynchburg Baptist College, with a vision of creating a “West Point of the Christian Right.” Falwell’s project was never merely educational—it was explicitly political. He intended Liberty to serve as a training ground for young evangelicals to take control of the culture and the government.

Falwell’s ambitions were not only spiritual; they were geopolitical. During the 1980s, Falwell Sr. emerged as a vocal supporter of Ronald Reagan’s Cold War foreign policy, especially in Central America. He used his media platform and church networks to defend U.S. military and CIA-backed interventions in Nicaragua and El Salvador, where right-wing authoritarian regimes and paramilitary groups were engaged in brutal counterinsurgency operations. Falwell denounced leftist movements like the Sandinistas as Marxist threats to Christianity and Western civilization. At the height of Reagan's Contra war in Nicaragua, Falwell called on American Christians to “stand with freedom fighters” and backed White House efforts to funnel money and arms to the Contras—despite their involvement in civilian massacres, drug trafficking, and terror campaigns. In this Cold War theater, Liberty University wasn’t just a college; it was a pulpit for Reagan-era militarism cloaked in religious moralism.

Just as controversial was Falwell Sr.’s willingness to partner with the Unification Church of Rev. Sun Myung Moon—a religious sect many evangelicals labeled a cult. Despite deep theological differences, Falwell accepted at least $2.5 million in the 1980s from Moon-affiliated organizations to help keep Liberty University solvent. The money reportedly helped the school avoid bankruptcy during a critical period of expansion. In return, Falwell softened his criticism of Moon and collaborated on conservative media projects such as The Washington Times. The alliance revealed a core truth about Liberty’s founding ethos: that power, not purity, was its guiding principle.

The compromises didn’t end with Falwell Sr. His son, Jerry Falwell Jr., took the university’s politicization to new heights. In 2016, he broke ranks with traditional evangelicals to endorse Donald Trump—then a thrice-married reality television mogul known more for casino deals than church attendance. Falwell Jr.'s early support helped legitimize Trump among conservative Christians. In exchange, Liberty received access to the Trump administration, and Falwell was appointed to a federal education task force. Trump gave a commencement speech at Liberty in 2017 and repeatedly praised the school’s commitment to “America First” values.

During Falwell Jr.’s tenure, the university became deeply enmeshed in right-wing politics. Leaked emails revealed how administrators suppressed dissent on campus, promoted partisan messaging, and used institutional resources for political purposes. Meanwhile, Falwell and his allies engaged in shady real estate deals and personal enrichment schemes. His fall from grace in 2020, following revelations of sexual misconduct, alcohol abuse, and financial irregularities, did little to slow the machine. Liberty continues to function much as it did before—flush with cash, shielded by nonprofit status, and politically aligned with the far right.

Equally disturbing is the university’s systemic mishandling of sexual violence. In 2021 and 2022, ProPublica and other outlets revealed a pattern of institutional cover-up. At least 22 women filed a federal lawsuit accusing Liberty of punishing survivors instead of abusers. Under the school’s strict moral code—“The Liberty Way”—students who reported sexual assault were often blamed for violating university policies on sex, alcohol, or being alone with members of the opposite sex. Some were threatened with expulsion. These cases were not aberrations—they revealed a culture of control and fear designed to protect the university’s brand at all costs.

In the most recent financial filings from 2023, Liberty reported nearly $343 million in grants paid, over $1 million in lobbying expenses, and a $5 million NASCAR sponsorship. Football coach Hugh Freeze received nearly $3.8 million in total compensation, while basketball coach Ritchie McKay earned over $1.4 million. These figures are more typical of a major corporate entity than a religious nonprofit. And yet Liberty continues to benefit from tax exemptions, federal grants, and student loan funds—money that flows into a university that openly mixes religion, nationalism, and political propaganda.

Liberty’s massive online education system has helped it reach students across the U.S. and beyond, bringing in billions in federal aid dollars. It is arguably the largest conduit of taxpayer-funded Christian education in the country. With that reach comes extraordinary power—and a growing obligation for public scrutiny.

Liberty University was built on contradictions. It preaches righteousness while taking money from cult leaders. It promotes purity while covering up abuse. It denounces government overreach while feeding off public funds. It claims to be apolitical while functioning as a partisan training ground.

At the Higher Education Inquirer, we see Liberty not as an outlier, but as a warning—a blueprint for how higher education can be weaponized in the service of power, dogma, and wealth. It is a university in name, but in practice, it is a deeply politicized enterprise built on Cold War propaganda, moral compromise, and an unholy alliance between religion, capitalism, and state violence.

The question remains: how many more Liberties are out there, hiding behind tax exemptions, and operating with near-total impunity?

Friday, January 24, 2025

Liberty University in the Trump Era

Responding to changing demographics, beliefs, and norms, US religious colleges must reflect what's popular and profitable: Christian evangelism, prosperity theology, contemporary technology, and international outreach. Like other areas of higher education, Christian higher education must focus on the realities of revenues, expenses, and politics, as well as religious dogma.  

While a number of Christian colleges and seminaries close each year, and many more face lower enrollment and financial woes, one conservative Christian university stands out for robust enrollment, stellar finances, and political pull: Liberty University. There are other older schools, particularly Catholic schools with more wealth and prestige, but that's changing. And it could be argued that those schools are religious in a historical sense rather than a contemporary sense.    

Two Liberties

Liberty University is an educational behemoth, and has the advantage of being a nonprofit school that uses proprietary marketing strategies. The brick-and-mortar school, with an enrollment of less than 20,000 students, is predominantly straight, white, and middle-class. The school also has a strict honor code called the Liberty Way, which prohibits activity that may be counter to conservative Christian beliefs.

The growing campus includes a successful law school that serves as a pipeline to Christian businesses and conservative government. The Jesse Helms School of Government and the ban of a Young Democrats club reflect its conservative principles. Liberty also houses the Center for Creation Studies and Creation Hall, with a museum to promote a literal interpretation of the Christian Bible, to include the stories of God and the beginning of time, Adam and Eve, Noah and the Ark, and Moses and the Ten Commandments. 

Liberty University Online (LUO), an international Christian robocollege with about 100,000 students, is more diverse in terms of age, race/ethnicity, nationality, and social class. The online school is thriving financially, and excess funds from the operation help fund the university's growing infrastructure, amenities, and institutional wealth. Liberty spends millions on marketing and advertising online, using its campus as a backdrop. And those efforts result in manifold profits.  

Liberty History

Liberty University was founded in 1971 by Jerry Falwell Sr., a visionary in Christian marketing and promotion, who used technology the technology of the time--television--to gain adherents and funders. Fawell's vision was not to create a new seminary, but to educate evangelical Christians to be part of the fabric of professional society, as lawyers, doctors, teachers, and engineers.

Responding to the political and cultural winds, Falwell Sr. moved away from his segregationist roots as he built his church Liberty University. It was not easy going for Liberty in the early years, which had to rely on controversial supporters. The minister also used the abortion question, the homosexual question, and conservative Christian evangelism in Latin America and Africa to energize his flock and to create important political alliances during the Ronald Reagan era. Information about those years are available at the Jerry Falwell Library Archives.

During the Reagan era and beyond, Falwell's idea of a Moral Majority proposed that Church and State should not be divided, and those thoughts of a strong Christian theocracy have spread for more than four decades. 

In March 2016, Jerry Falwell Jr. referred to presidential candidate Donald Trump as America's King David. And under the first Trump Administration, the school gained favor from the President

Under Donald Trump's second term, Liberty University should be expecting to get closer to that goal of a Christian theocracy. For the moment, LU has the political power and the economic power that few other schools have to enjoy.

Related links:

Jerry Falwell Library Digital Archives 

Dozens of Religious Schools Under Department of Education Heightened Cash Monitoring 

Liberty University fined record $14 million for violating campus safety law (Washington Post) 

How Liberty University Built a Billion Dollar Empire Online (NY Times) 

Thursday, November 7, 2024

Christian University Students Celebrate After Trump Wins Election

Students at two of America's largest Christian universities had boisterous public celebrations as Donald Trump was elected the 47th President of the United States. This first video is from Phoenix, Arizona, home of Grand Canyon University.
 


 
A similar celebration occurred at Liberty University in Lynchburg, Virginia. 

 
Grand Canyon University and Liberty University are schools with more than 100,000 students apiece. Both are bolstered by their online robocolleges, which have an enormous national and international presence.