McDonald’s Faces National Boycott as Economic Justice Movement Builds Momentum

McDonald’s, the fast-food titan with global reach and billion-dollar profits, is the latest corporate target in an escalating campaign of economic resistance. Starting June 24, grassroots advocacy organization The People's Union USA has called for a weeklong boycott of the chain, citing the need for “corporate accountability, real justice for the working class, and economic fairness.”

Branded the Economic Blackout Tour, the campaign seeks to channel consumer power into political and structural change. According to The People’s Union USA, Americans are urged to avoid not only McDonald’s restaurants but also fast food in general during the June 24–30 protest window. Previous actions have focused on companies like Walmart, Amazon, and Target—corporate behemoths long criticized for their low wages, union-busting tactics, and monopolistic behavior.

John Schwarz, founder of The People’s Union USA, has emerged as a vocal critic of corporate greed. In a recent video statement, Schwarz accused McDonald’s and its peers of dodging taxes and lobbying against wage increases. “Economic resistance is working,” he declared. “They’re feeling it. They’re talking about it.”

The movement is tapping into deep and widespread frustration—fueled by stagnant wages, rising living costs, and mounting corporate profits. While many Americans struggle with student loan debt, inadequate healthcare, and job insecurity, companies like McDonald’s have been accused of shielding their profits offshore and benefiting from political influence in Washington.

This is not the first time McDonald’s has come under fire. The company has faced criticism from labor rights groups for paying low wages, offering unpredictable schedules, and relying heavily on part-time or precarious employment. More recently, pro-Palestinian activists have also launched boycotts, citing alleged ties between McDonald’s franchises and Israeli military actions in Gaza.

As part of the current boycott, The People's Union USA is pushing for a broader shift in spending—away from multinational corporations and toward local businesses and cooperatives. In line with previous actions, the group is also encouraging Americans to cut back on streaming, online shopping, and all fast-food purchases during the boycott period.

With Independence Day on the horizon, Schwarz and his allies are framing the protest as not just economic, but patriotic. “It’s time to demand fairness,” Schwarz said, “and to use our economic power as leverage to fight for real freedom—the kind that includes fair wages, democratic workplaces, and tax justice.”

While McDonald’s has not released an official response to the boycott, a 2019 letter from company lobbyist Genna Gent suggested the chain would not actively oppose federal minimum wage increases. For Schwarz and his supporters, such declarations ring hollow without meaningful action.

The July target for The People’s Union USA? Starbucks, Amazon, and Home Depot—three more corporate giants with long histories of labor disputes and political entanglements. The next wave of boycotts will extend throughout the entire month, further testing the staying power and impact of this new consumer-led resistance.

At a time when higher education, particularly the for-profit and online sectors, often channels students into low-wage service jobs with crushing debt, these campaigns raise larger questions about the role of universities in perpetuating corporate power and economic inequality.

The Higher Education Inquirer will continue to follow these developments, especially as they intersect with issues of labor, student debt, corporate influence, and the broader fight for economic justice in the United States.

Guild (Education) No Longer Glitters: Layoffs, Toxic Work Environment, Questionable Acquisition

Here's our latest analysis of Guild (formerly Guild Education) based on a limited amount of publicly available data. Guild is a third-party provider of adult education, connecting big corporations like Walmart, JP Morgan, Tesla, and Disney with online schools like Purdue University Global (Purdue University's robocollege) and e-Cornell (Cornell's online school). 

For years, Guild Education received a substantial amount of positive press, which put them on our radar in 2021. We and others in the education world were wary of all the hype. Forbes was a big contributor to Guild's rise, along with its supporters: Silicon Valley Bank, ASU+GSV, Steph Curry, Oprah,  Johny C. Taylor Jr., Michael Horn, and Kenneth Chenault. And Guild had political ties with Mae Podesta, a daughter of Democratic Party powerbroker John Podesta.

In 2023, Guild was again on the radar as the edtech meltdown was occurring and investor money was drying up, especially in Silicon Valley. In September of 2024, Disney cut back on its Guild-managed education program.

Since Guild is a private, for-profit company, this limits our ability to fully assess the company, including its value. It appears Guild has not received a capital infusion since the summer of 2022, and there is no indication that it has ever been profitable. Valuations.fyi reports that Guild's value has dropped from a peak of $4.4B in 2022 to $1.3B in 2024.

The last two years Guild has suffered significant layoffs, and its charismatic CEO Rachel Romer, who suffered a stroke, was replaced by a less popular Bijal Shah (who only has a 37 percent favorability rating on Glassdoor). The edtech company has gone through major transitions, including a rebranding, while downsizing its core business. In early 2024, Guild announced that it was offering AI training. More recently, it has acquired Nomadic Learning, a platform for educating corporate leadership.

Glassdoor reviews have provided more information that are summarized here:

1. Toxic Work Environment/Hostile leadership: The behavior of senior leadership, particularly the CMO, is described as hostile, manipulative, and discriminatory. 

Lack of empathy: A lack of empathy from leadership towards employees is a recurring theme.

Discrimination: Instances of discrimination, both overt and subtle, are alleged, especially against women and employees of color.
 

2. Unfair Treatment and Inequity/Favoritism: Friends of leadership seem to be favored, regardless of merit or performance.

Unequal treatment: Women and employees of color appear to be disproportionately affected by negative actions, such as layoffs and discrimination.

Limited opportunities for advancement: The focus on "allies" in ERG spaces may limit opportunities for marginalized employees.
 

3. Erosion of Employee Benefits/Reduced holiday time: The removal of holiday time off and restrictions on PTO use have negatively impacted employees' ability to balance work and personal life.

Decreased support for employees: The company's focus on reducing costs has led to a decline in benefits and support for employees.
 

4. Misalignment with Mission/Prioritizing profits over people: The company's actions seem to prioritize financial gain over its stated mission of unlocking opportunity.

Disregard for employee needs: The company's failure to address the needs of its employees, particularly women and caregivers, contradicts its mission.
 

5. Loss of Talent/High turnover: The toxic work environment and declining benefits are likely contributing to a high turnover rate among talented employees.

Loss of marketing talent: The company's reputation is suffering due to the loss of its best marketing talent.

These issues raise serious concerns about Guild Education's culture, leadership, and commitment to its employees and mission. Addressing these problems will be crucial for the company's long-term success.

Why Acquire Nomadic Learning?

There could be several reasons why a company with a toxic work environment and declining employee morale would continue to acquire other businesses:

Diversification: Acquisitions can be seen as a way to diversify the company's revenue streams and reduce its reliance on a single product or service.

Market expansion: Acquiring other companies can help a company expand into new markets or geographic regions.

Synergies: The acquisition of complementary businesses can create synergies that lead to cost savings or increased revenue.

Talent acquisition: Acquisitions can be a way to acquire talented employees or intellectual property.

Short-term financial gains: Acquisitions can sometimes provide short-term financial gains, such as increased revenue or stock price appreciation.

However, it's important to note that these reasons may not be sufficient to justify the acquisition of other businesses if the company's internal problems are not addressed. A toxic work environment and declining employee morale can negatively impact a company's ability to retain talent, attract customers, and innovate.

It's possible that the company's leadership believes that acquisitions can help to mask or distract from the underlying problems. However, this is a short-term solution that is unlikely to be sustainable in the long run.

To truly improve its situation, Guild Education will need to address the root causes of its problems, including the toxic work environment, declining employee morale, and misalignment with its mission.