From the perspective of Maurizio Lazzarato’s concept of multi-dimensional financialization, Salesforce’s acquisition of Moonhub—a startup building AI tools for hiring—carries significance far beyond a simple business or technological transaction. Lazzarato’s framework invites us to see this move as a deepening of the financialized, machinic logic that now organizes work, subjectivity, and power relations under neoliberal capitalism.
- Labor as Human Capital: Workers are increasingly treated as assets to be evaluated, optimized, and traded, much like financial instruments.
- Risk and Profiling: AI tools profile candidates, assessing their “fit” and potential risk for employers, mirroring the credit-scoring and risk-assessment practices of finance.
- Continuous Evaluation: The boundary between work and non-work blurs, as data about individuals is continuously collected and analyzed to inform employment decisions, extending the logic of surveillance and control5.
Dimension | Conventional View | Lazzarato’s Multi-Dimensional View |
|---|---|---|
Technology | Efficiency, automation in hiring | Machinic subjugation, depersonalized control |
Labor | Improved matching, productivity | Financialized subjectivity, continuous profiling |
Power | Market competition | Corporate consolidation, infrastructural power |
Subjectivity | Empowered job seekers | Erosion of agency, right to the subject at risk |
Social Relations | Neutral innovation | Reorganization of power, intensified inequalities |
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revolutionizing-financial- hiring-how-ai-powered-talent- tools-transform-recruitment/





