In America, the pursuit of a college degree has become more than just a step toward a stable future—it’s a culturally sanctioned high, a ritual of aspiration, and a national obsession. “College mania,” as we call it, doesn’t just grip students. It draws in entire families, especially parents who never had the opportunity to attend college themselves. For them, college is a dream they couldn’t fulfill—so they pass it on to their children like a sacred torch.
In today’s America, college mania ranks alongside the thrill of legal marijuana, the rush of sports betting, or the intense puzzle-solving of escape rooms. But while those highs are seen as distractions or vices, the college high is viewed as noble. It’s the American Dream repackaged for the 21st century, and it’s addictive.
The Parents’ Fix
Many parents, especially from working-class or immigrant backgrounds, have internalized the belief that college is the only legitimate path to a better life. Even if they never attended themselves—or perhaps because they didn’t—they want their children to have “more.” More options. More money. More dignity. More safety.
For them, college is the ultimate symbol of success. It’s a way out of generational struggle, an antidote to low-wage work and economic precarity. These parents attend college fairs they don’t understand, cry during campus tours, and invest their savings—and sometimes retirement funds—into test prep, tutoring, and private admissions consultants.
And why wouldn’t they? The entire system—from high school counselors to state and federal policymakers—tells them that college is not just a good idea, but a moral imperative. Not sending your child to college becomes a form of parental failure.
From Hope to Hysteria
College mania often starts early. Children are told in elementary school that their GPA will “matter someday.” By middle school, they’re crafting résumés. High school becomes a war zone of advanced placement courses, volunteer hours, and résumé-building internships. College becomes the grand finale—and parents are cast as both financiers and emotional support staff for the show.
The process has become so intense that some parents—often those who didn’t go to college themselves—feel powerless, swept up in a world of rankings, deadlines, jargon, and predatory loan offers. Many turn to social media for answers, which only fuels the pressure with glossy images of Ivy League acceptance letters and first-day dorm selfies.
The high hits when the letter of acceptance comes. The name-brand college. The merit scholarship. The status symbol. But what comes next isn’t always a soft landing.
The Come-Down
Just like legal highs, the rush of college mania fades fast. Students often find themselves isolated, overwhelmed, or stuck in majors that don’t translate into real employment. Debt piles up. Mental health declines. Parents—who only wanted the best—find themselves watching their children struggle with uncertain futures despite the promise they were sold.
And in the background, an entire industry profits: textbook publishers, loan servicers, admissions consultants, and real estate developers building luxury student housing. Parents and students carry the emotional and financial burden. Institutions rarely do.
The Illusion of Escape
College is marketed as an escape room for the working class—a solvable puzzle with a promised reward at the end. But unlike escape rooms, there are no clues, no guaranteed exit, and often no prize. The thrill comes from trying. The letdown comes from realizing that the door might not open at all.
And yet, families return to the game, generation after generation. College remains the one culturally approved addiction—an expensive, emotionally loaded, legally protected gamble on the future.
College Mania: The American Fixation
College mania isn’t just about education—it’s about class mobility, identity, parental love, and social status. It’s a dopamine rush wrapped in moral virtue, sanctioned by school boards and senators alike. For parents who never went to college, the dream lives on not in themselves, but in their kids. The dream is still alive—but the system surrounding it is broken, bloated, and often brutal.
Until we can rethink what education means—and who it's really for—college mania will continue to dominate American family life. And like all highs, it will leave too many people coming down hard.
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The Higher Education Inquirer documents the myths, markets, and mechanisms of higher education in the United States.
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