Today, we are witnessing a troubling inversion in thought: philosophy—the love of wisdom—is increasingly being displaced by sophistry, rhetoric, and propaganda. What once served as tools for deeper understanding are now too often harnessed to manipulate opinion, defend entrenched power, and obscure reality.
The ancients recognized this danger. Socrates warned against the sophists who sold clever arguments as if they were wisdom itself, teaching young men how to win debates regardless of truth. Plato cautioned that rhetoric untethered from philosophy could become nothing more than flattery and deception. Aristotle, while systematizing rhetoric, insisted it must remain tied to logic and ethics if it was to serve the public good.
But today, these warnings are largely ignored. Rhetoric, unmoored from philosophical foundations, has become a weapon of politics, commerce, and even academia. Universities that once defended philosophy departments as central to a liberal education now shrink or eliminate them, replacing courses in logic and ethics with training in “communications,” “branding,” or “leadership.” The point is no longer truth, but persuasion—often persuasion in service of profit or political expediency.
Propaganda in Higher Education: Then and Now
The problem is not new. During the Cold War, elite universities like Harvard and Stanford became entangled in government propaganda and intelligence work. Research contracts from the Department of Defense and the CIA shaped entire fields, from area studies to behavioral psychology, with the aim of waging ideological war against communism. At Stanford, the Hoover Institution served as a pipeline between academia and Washington, producing research tailored to reinforce Cold War orthodoxy. Students were often unaware that their “objective” curricula were saturated with political agendas.
Corporate influence has also long steered academic knowledge. At the University of Chicago and Harvard Business School, neoliberal economics became dominant not because it was the most rigorous or humane, but because it was well-funded and aligned with Wall Street interests. Entire generations of business leaders were trained to see deregulation, privatization, and financialization as common sense. Meanwhile, corporations like ExxonMobil and Philip Morris poured millions into universities to shape research downplaying the harms of fossil fuels and tobacco—turning respected labs into propaganda mills under the guise of scientific inquiry.
In the for-profit sector, the University of Phoenix and Kaplan University demonstrated how higher education could be weaponized into pure marketing. Phoenix perfected the art of recruiting vulnerable students with glossy advertising campaigns while leaving many graduates with crushing debt and worthless credentials. Sophistry was not the byproduct of the system; it was the business model.
The Debt Machine as Propaganda
The rise of mass student debt in the U.S. is perhaps the clearest example of sophistry in action. For decades, policymakers, banks, and university leaders insisted that loans were an “investment” in the future. Billions of dollars in advertising, recruitment pitches, and presidential speeches told working-class families that debt was the price of opportunity, mobility, and the American Dream.
The rhetoric was powerful—but it was also false. Instead of producing universal prosperity, student loans created a new form of indenture, locking tens of millions of Americans into decades of repayment. Behind every slogan of “access” and “opportunity” was a reality of wage garnishment, ruined credit, and even Social Security checks seized from retirees.
Universities—public, private, and for-profit alike—benefited from this propaganda system. Administrators justified tuition hikes by pointing to the availability of federal loans, while politicians masked austerity and disinvestment by praising the “resilience” of students who borrowed. Sophistry covered over what philosophy might have revealed: that a system built on lifelong debt was neither just nor sustainable.
Contemporary Battles
Today, propaganda saturates every corner of higher education. Corporate partnerships with edtech firms like 2U, Coursera, and Pearson promise “innovation” while shifting costs and risks onto students and contingent faculty. DEI initiatives, while sometimes earnest, are often reduced to branding campaigns that distract from rising tuition, underfunded support services, and administrative bloat. On the other side, anti-DEI crusades, most visibly in Florida under Governor Ron DeSantis, have transformed universities like the University of Florida and New College into battlegrounds where rhetoric substitutes for governance.
Even the managerial language of “student success,” “excellence,” and “resilience” functions as propaganda. At Arizona State University, marketed as the “New American University,” branding and performance metrics often obscure deep reliance on adjunct labor and the struggles of students who leave with debt but no degree.
Why Critical Thinking Matters
In this environment, the ability to distinguish reason from sophistry is not just an academic exercise—it is essential for democratic survival. Critical thinking, logical reasoning, and ethical reflection must not be treated as luxuries reserved for philosophy majors. They are skills every student—and every citizen—requires to navigate a world saturated with propaganda.
If education has any remaining claim to a higher purpose, it is this: to cultivate minds capable of questioning, analyzing, and resisting manipulation. A society that abandons philosophy leaves itself at the mercy of those who wield rhetoric without conscience. But one that revives philosophy as a living practice of inquiry and critique can resist the slide into sophistry and reclaim some measure of truth, justice, and freedom.
The future of higher education, and perhaps democracy itself, depends on whether we choose philosophy or propaganda. The stakes could not be clearer.
Sources
– Christopher Simpson, Universities and Empire: Money and Politics in the Social Sciences during the Cold War (1999)
– Noam Chomsky & Edward Herman, Manufacturing Consent: The Political Economy of the Mass Media (1988)
– Derek Bok, Universities in the Marketplace: The Commercialization of Higher Education (2003)
– David Graeber, Bullshit Jobs: A Theory (2018)
– Michael Hudson, The Destiny of Civilization (2022)
– Maurizio Lazzarato, The Making of the Indebted Man (2012)
– William Deresiewicz, Excellent Sheep: The Miseducation of the American Elite (2014)
– Tressie McMillan Cottom, Lower Ed: The Troubling Rise of For-Profit Colleges in the New Economy (2017)